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AI Lead Qualification & Scoring for Business Coaches

Spend less time chasing dead leads and more time closing the right ones — with automated AI systems that do the filtering for you.

THE REALITY: 7 Out of 10 Coaching Enquiries Go Nowhere

If you’re still spending your energy on:
  • Chasing unqualified leads
  • Following up with “maybe” clients
  • Getting ghosted after discovery calls
  • Writing notes, sorting tags, or manually scoring prospects
You’re stuck in a broken system. Worse — you’re probably wasting **10+ hours/week** and missing your best leads in the process.
The Smart Coach’s Advantage: AI-Driven Lead Qualification & Scoring
Top-performing coaches don’t chase. They filter. They score. They prioritise.
They use AI to:
  • Automatically segment leads by buying intent
  • Qualify prospects before a single call
  • Score leads using real data (not gut feeling)
  • Book calls only with high-quality leads
  • Track lead quality over time
This is **lead management for serious coaches**. And now you can have it — without lifting a finger.
Done-For-You AI Lead Qualification Systems (Built for Coaches)
Introducing our **AI Lead Qualification & Scoring Service** — the ultimate tool for filtering, prioritising, and following up with the right coaching leads.
Perfect if you:
  • Waste time on low-intent leads
  • Don’t know who to follow up with first
  • Want to automate lead sorting after your quiz or funnel
  • Have zero visibility on lead quality trends
  • Hate CRMs and want it done for you

Why Coaches Trust VA For Hire With Lead Qualification

  • Built for Coaches Who Sell on Calls: We understand how high-ticket coaching works. This system is designed to help you book better-fit calls, not just more calls.
  • Automated + Human-Managed: We combine AI tech with VA oversight to build, manage, and continuously improve your lead qualification system.
  • Custom Scoring Models: We tailor your scoring logic to match your buyer journey. From quiz funnels to website forms — we score what matters.
  • Integrates Seamlessly with Your Tools: GoHighLevel, Typeform, Google Sheets, ClickFunnels, ActiveCampaign — we make it work with whatever you already use.
What’s Included in Your AI Lead Qualification & Scoring System
Smart Qualification Setup
  • Custom qualification criteria development
  • Segmentation by pain points, offer fit, budget, urgency
  • Quiz or form optimisation to improve data quality
  • Pre-call automation triggers (hot lead alerts)
AI-Driven Lead Scoring System
  • Weighted scoring model (custom to your funnel)
  • Auto-tagging and categorisation in your CRM
  • Score thresholds triggering next steps (e.g. follow-up or offer)
  • Live dashboard with lead activity and health tracking
Real-Time Lead Intelligence
  • Notifications for high-score leads
  • Snapshot dashboards inside your CRM
  • Weekly lead quality summary
  • Recommendations for improving lead flow
Tools & Platforms We Use
  • GoHighLevel
  • Typeform
  • ChatGPT / GPT-4
  • Make.com / Zapier
  • Google Sheets + CRM dashboards
  • Airtable (optional lead database)
  • ManyChat or BotBuilders for Messenger quizzes
  • ActiveCampaign, MailerLite, or ConvertKit integrations
What It Looks Like in Real Life
Before
You get 20 form submissions. You email them all. You hear back from 4. You chase them all week — and maybe book one call.
After AI Lead Qualification:
You get 20 submissions.
  • 6 score above 80 — flagged as hot leads
  • 7 score between 50-79 — enter nurture email flow
  • 7 score below 50 — not a fit (no follow-up)
You focus on the 6 hot leads and close 2-3 clients. The rest? Automated.

Coaching Client Results

Case Study #1: Sam – Business Coach, New Zealand
Problem: Sam was running Facebook ads to a Typeform quiz and getting 20+ leads per week — but had no way of knowing which ones were serious. He spent hours each week manually following up, often chasing dead leads and getting ghosted.
Solution: We integrated a smart lead scoring system into his Typeform. Leads were segmented by urgency, budget, and offer fit. Anyone scoring 80+ triggered a “hot lead” Slack alert and was prioritised for same-day follow-up.
Result:
  • 3x more conversions
  • Saved 10+ hours per week
  • Reduced ghosting by 50%
“Before this, I was guessing who to follow up with. Now my VA gets a list of hot leads daily — and we only book calls with people ready to go.”
Case Study #2: Ava – Confidence Coach, Sydney
Problem: Ava offered 1:1 coaching but felt exhausted by constant follow-ups. Many leads would book calls then disappear, and her calendar was filled with people who weren’t the right fit.
Solution: We implemented a lead qualification system tied to her GoHighLevel funnel. Leads were scored by motivation, pain point relevance, and price alignment. High-scorers were shown her premium offer and invited to a call. Others were routed into an automated nurture sequence.
Result:
  • 65% decrease in no-show rate
  • 5 new clients in the first month
  • Improved funnel-to-call conversion by 70%
“This saved my energy. Now I only speak to people who are excited and aligned — no more awkward sales calls.”
Case Study #3: Julian – Sales Coach, Brisbane
Problem: Julian was getting leads through a Messenger bot quiz, but there was no system for tracking or qualifying them. His VA had to manually dig through DMs and spreadsheets to follow up, often missing the best leads.
Solution: We built a lead scoring model using data from his Messenger bot and synced it with Airtable + Google Sheets. Each lead was scored and categorised in real time, and his VA was notified when a lead crossed a set score threshold.
Result:
  • 47 warm leads identified in 30 days
  • 9 conversions from qualified calls
  • VA follow-up system fully automated
“I used to miss the hottest leads. Now my VA knows exactly who to message — and we close faster than ever.”
Case Study #4: Nina – Health Coach, Melbourne
Problem: Nina ran wellness challenges that generated interest, but she struggled to filter genuine buyers from curious browsers. Her follow-up process felt random and reactive.
Solution: We built a quiz funnel with scoring logic that assessed readiness, pain points, and purchase intent. Her system now assigns scores instantly and adds high-potential leads to a GHL pipeline tagged by fit level.
Result:
  • 45% increase in call booking quality
  • 2x more conversions from challenge leads
  • VA follow-ups went from 3 hours/day to 30 minutes/day
“I’ve stopped second-guessing lead quality. The system does the thinking for me, and I’m finally closing confidently.”
Case Study #5: Marcus – Executive Coach, Gold Coast
Problem: Marcus was overwhelmed with B2B inquiries. Some leads were tire-kickers, others were dream clients — but he had no system to tell them apart and felt like he was wasting golden opportunities.
Solution: We created a weighted scoring system using custom criteria (company size, decision-maker status, urgency, and budget). Hot leads were flagged inside ActiveCampaign and routed to a booking page with a tailored offer.
Result:
  • 4 high-ticket corporate clients closed in 6 weeks
  • Live dashboard shows real-time lead health
  • Zero manual sorting – system runs itself
“I used to feel buried in maybe-leads. Now I’ve got clear signals and structure. Best investment I’ve made in years.”
Case Study #6: Tara – Mindset Coach, London
Problem: Tara’s biggest challenge was follow-up timing. She had a list of leads from her opt-in funnel but didn’t know who to contact, when, or what to say — and her open rates were tanking.
Solution: We scored leads by action taken (video watched, form filled, email clicked) and created score-based triggers that launched customised email sequences and VA outreach at the right moment.
Result:
  • 70% boost in email engagement from hot leads
  • More strategic, timely bookings
  • VA now follows a data-driven DM plan
“I used to send the same message to everyone. Now my follow-up is based on behaviour — and it actually works.”

Try the Kickstart Engine™ – Just $247 USD

Perfect for testing out AI lead qualification without committing long-term.
Your Kickstart Engine™ Includes:
  • 1 custom lead scoring model (up to 10 criteria)
  • Integration with 1 form/quiz + your CRM
  • Dashboard setup + training
  • 30-minute strategy session with Mimmo
  • 10 hours of expert VA setup + management
  • 14-day optimisation support + reporting
  • Unlimited edits during the first 14 days
100% Satisfaction Guarantee
  • Delivered in 5 business days
  • CLAIM YOUR LEAD SCORING SYSTEM – $247 USD

Why This Matters (and Why DIY Doesn’t Work)

The Cost of Manual Lead Handling:
  • 10+ hours wasted on low-quality leads
  • 40%+ no-show rate
  • Missed hot leads during busy weeks
  • Lack of visibility on what’s working
The Power of Automation + Scoring:
  • See every lead ranked by priority
  • Follow-up strategy triggered by score
  • Know who to chase and who to let go
  • Maximise ROI on your funnel or quiz

FAQs


What is AI lead qualification and scoring for business coaches?
AI lead qualification and scoring is an automated system that filters and ranks your leads based on pre-set criteria like budget, urgency, fit, and behaviour. For business coaches, this means no more wasting time chasing “maybe” clients — you’ll know exactly who’s ready to buy and who needs nurturing.

How does the AI lead scoring system know which coaching leads are qualified?
Our system uses a custom scoring model tailored to your business. We map your ideal client traits (e.g., budget, pain points, readiness) and use quiz answers, form submissions, or CRM behaviour to auto-assign scores in real time — so you’re only focusing on high-potential leads.

I already have a funnel or quiz — can this plug into it?
Yes! Whether you’re using Typeform, GoHighLevel, ClickFunnels, or another system, we integrate our scoring logic seamlessly. We optimise what you already have — no need to rebuild your funnel from scratch.

What platforms does your AI lead scoring system integrate with?

We work with:

  • GoHighLevel
  • Typeform
  • Google Sheets
  • Make.com / Zapier
  • Airtable (optional)
  • ActiveCampaign, ConvertKit, MailerLite
  • ChatGPT / BotBuilders / ManyChat

If your tools aren’t listed, just ask — we can likely connect it.


How much time will this save me each week as a business coach?
Most coaches save 10+ hours per week by cutting out manual follow-ups, lead sorting, and call scheduling with the wrong prospects. You’ll focus only on high-intent leads who are genuinely ready to engage.

What's included in the $247 Kickstart Engine™ for lead qualification?

The Kickstart Engine™ includes:

  • 1 custom scoring model (up to 10 criteria)
  • Integration with your quiz/form + CRM
  • Lead dashboard setup + training
  • 10 hours of expert VA time
  • 30-minute strategy session with Mimmo
  • 14 days of optimisation + unlimited edits. All delivered in 5 business days.


Can I use this lead scoring system if I don't have a quiz yet?
Absolutely. If you don’t have a quiz, we can either build one for you or use a simpler intake form (e.g., contact form or booking form) as the data source for your scoring logic.

What types of coaches is this AI lead system best suited for?
It’s perfect for business coaches, mindset coaches, life coaches, health coaches — any coach who books calls and sells high-ticket services. If you’re spending time chasing leads manually, this is for you.

Will this help reduce no-shows and ghosting on sales calls?
Yes — by qualifying leads before they book, you’ll only speak to prospects who are warm and serious. Most clients report a 40-65% drop in no-shows once their scoring system is active.

Can your team train my VA to manage the lead scoring system?
Yes! We provide documentation, SOPs, and optional VA training. If you prefer, we can continue to manage and optimise the system for you on an ongoing basis as part of your VA support.

Is the lead scoring system static, or does it improve over time?
It evolves with your business. We set up scoring logic that adapts based on lead trends, campaign performance, and real results. With our hybrid AI + human-managed approach, we can optimise the model continuously.

What kind of data can the system track in my CRM or dashboard?

You’ll see:

  • Score breakdowns for every lead
  • Tags based on qualification status
  • Hot lead alerts
  • Weekly summaries of lead quality trends
  • Insights into funnel performance and drop-offs


Do I need any tech skills to use this AI lead qualification system?
Not at all. Everything is done for you — from setup to delivery. You’ll receive a live dashboard and alerts in plain English, and we’ll guide you through how to use it during your 30-minute strategy call.

How many leads can this system process per month?
It’s fully scalable — whether you’re getting 10 leads per week or 100+ per month. The system auto-scores and filters each one based on your criteria, so your lead flow stays manageable and strategic.

What's the difference between this and a traditional CRM lead pipeline?
Traditional CRMs are passive — you manually log info and try to guess lead quality. Our system is active: it scores, sorts, and triggers actions automatically, so your follow-ups are always on point.

How do I know the lead scoring is accurate for my coaching business?
We build your scoring system with you, not for you. During the strategy call, we define what makes a great lead in your world — and we tailor the logic around your buyer’s journey, not generic metrics.

Can this system help me follow up more effectively with warm leads?
Yes. Leads in the mid-score range (e.g., 50-79) can be automatically routed to nurture email flows, segmented SMS reminders, or VA-managed outreach — so no warm lead is ever missed.

What happens after the 14-day optimisation period?
You can choose to manage the system yourself with the SOPs provided, or continue with our team on a month-to-month VA plan. We can handle reporting, fine-tuning, and VA-led outreach as needed.

What's the return on investment for AI lead scoring for coaches?

Most coaches see ROI within 30 days through:

  • More qualified calls
  • Higher close rates
  • Less time wasted
  • Better visibility over pipeline health

One client closed 9 new clients in 30 days after implementing their scoring model.


Is there a limit to how many times I can edit my lead scoring system?
During your first 14 days, unlimited edits are included as part of the Kickstart Engine™. After that, changes can be made via your VA or with continued monthly support — your system evolves as you do.

Limited Availability: Only 4 Builds Per Month

To ensure personalisation and performance, we only build **4 AI lead scoring systems per month**.
You Don’t Need More Leads — You Need Better Ones
Let your AI chatbot handle the busy work — so you can focus on changing lives, not chasing leads.

Book more calls. Close more clients. Stop chasing the wrong people.

With AI Lead Qualification & Scoring, you’ll finally know where to focus — and who’s ready to work with you.

Let us build the system for you.

  • 30-Day Money-Back Guarantee | $247 USD | Built in 5 Days
  • CLAIM YOUR SYSTEM NOW
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