AI CRM Management & Integration for Business Coaches
Without doing a thing, turn your CRM into a client-loving, lead-closing machine.

Still winging it with sticky notes, spreadsheets, or a clumsy CRM?
If your “CRM” consists of a combination of
- DMs at random
- Ignored emails
- Older spreadsheets
- Sticky notes on your desk
- Or a tool that you *own* but hardly ever use
You’re losing money, wasting time, and losing leads.
What If Your CRM *Did* Work for You?
Consider a scenario in which:
- All new leads are automatically tagged, tracked, and scored.
- Your offers and content are sent according to lead behaviour.
- Tracking, following up, and converting discovery calls
- Customers are cared for *after* the sale, not just before.
- You can quickly view your pipeline; there are no gaps or guesses.
AI-powered CRM management provides that, and we create it *for* you.

What is AI CRM Management & Integration?
It goes beyond simply configuring your technology. It is creating for you a **smart, automated, always-on client management system** that:
All of your lead sources are connected to a single central brain.
- Connects payment systems, emails, booking tools, quizzes, and forms
- Keeps track of all interactions and prompts appropriate responses
- Uses activity and intent to score and tag leads
AI automation is used to follow up with personalisation.
Indeed, we take care of all the setup and administration for you.
Tools We Use (And Really Optimise)
Our suggested all-in-one CRM is **GoHighLevel CRM**.
- HubSpot / ActiveCampaign / ConvertKit – smooth CRM setups for marketing
Appointment syncing with **Calendly / Acuity**
- Typeform / Jotform – quiz + form automation
- Make.com / Zapier – connections across multiple systems
Workflows that are triggered by payments, such as Stripe and PayPal
- ClickUp / Trello – pipeline/task board synchronisation
- Lead capture integrations with LinkedIn and Facebook Lead Forms
- OpenAI (ChatGPT) – for intelligent AI-powered message customisation
CRM Findings From Actual Coaches
Case Study #1: Gemma, a Brisbane-based marketing coach
The issue was that Gemma had more than 300 cold leads in ConvertKit that were unopened. Although it was set up years ago, her CRM was never optimised. No follow-up automations, no lead scoring, and no indication of who was still interested.
Solution:We created re-engagement email sequences using AI personalisation through OpenAI + Zapier, segmented contacts based on previous activity, and integrated her ConvertKit account with a new lead scoring system.
Result:
- 58% of cold leads were reactivated.
- Within 14 days, 27 discovery calls were scheduled.
- Every new lead is now automatically scored and tagged by CRM.
“I believed those leads to be dead. The system does what I always intended it to do, and now I have calls scheduled from people I haven’t spoken to in a year.
Case Study #2: Melbourne-based Tyson, Business Coach
The issue was that Tyson was using Trello and sticky notes for manual tracking, and he had no way of knowing which leads had booked, who had ghosted, or where clients were in the sales process.
Solution:After moving him to GoHighLevel, we created a complete pipeline (“New Lead → Booked → Closed”), integrated Stripe and Calendly automation, and linked everything together with SMS reminders.
Result:
- Complete control over his sales pipeline
- Three hours per week are saved in administration.
- Five clients were closed in 30 days with better follow-ups.
“I can now see who needs encouragement and who is prepared to buy. It’s similar to having a sales assistant on duty all the time.
Case Study #3: London-Based Confidence Coach Angela
The issue was that Angela was manually onboarding clients by sending out welcome packets, setting up appointments, and following up on paperwork and payments. Her coaching hours were being consumed by it.
Solution:We automated every step of her onboarding process: the client form is sent via Jotform, folders are created, sessions are scheduled, and welcome emails are triggered by Stripe payment.
Result:
- Reduced onboarding time from three hours to ten minutes
- Calendar sync and reminders resulted in zero no-shows.
- improved customer satisfaction with a smooth welcome flow
These days, my clients are onboarded immediately, and I don’t have to do anything. It feels luxurious and completely stress-free.
Case Study #4: New York-based Nathan, Sales Coach
The issue was that although Nathan’s Facebook ads were effective, his leads weren’t turning into sales. After opting in, they would withdraw. He was unable to track warm leads and lacked a follow-up system.
Solution:We used Facebook Lead Forms + Zapier to create a lead capture flow, auto-tagged each lead in his CRM, and used AI-generated scripts to create a three-part nurture email + SMS follow-up.
Result:
- Lead-to-call conversions increased by 42%.
- CRM now assigns activity scores to each lead.
- 17 sales calls were scheduled from a list that was previously “dead.”
I didn’t know what happened after a lead opted in before. They are now automatically scored, tracked down, and booked.
Case Study #5: Auckland’s Mel, Life Coach
The issue was that Mel was overloaded with technology. She used ConvertKit for emails, Stripe for payments, and Acuity for bookings, but nothing was connected. She was putting things together by hand.
Solution:We created a visual pipeline, synchronised her calendar and payment triggers, and integrated all tools into GoHighLevel. Her VA was also trained by us to handle it continuously.
Result:
- Five hours per week are saved in administration.
- In four days, the system will be operational.
- Complete visibility from the time of opt-in to the sale
“I feel like a real business at last. Clients appreciate how easy the process is, and I no longer work with the technology.
Case Study #6: Toronto-Based Mindset Coach Lucia
The issue was that Lucia’s lengthy list was not segmented. She was unable to determine who had abandoned discovery calls, who had recently downloaded a freebie, or who had previously been a client. Everything was grouped together.
Solution:We redesigned her tagging system, implemented lead scoring, and developed behavior-based email automations, such as call reminders and client win-backs.
Result:
- Three former customers re-enrolled after receiving win-back emails.
- The no-show rate for discovery calls decreased by 75%.
- The entire audience is now divided into lifecycle stages.
“I feel as though I know my audience once more. I can see everything thanks to the CRM, and it’s all automated.

Kickstart Engine™: CRM Automation + Setup — Just $247 USD
All the necessary components to get your CRM operating like a seven-figure machine.
What You Receive:
-
Strategic reorganisation and CRM review
Complete integration with your payment systems, calendars, forms, and funnels
The system for scoring and tagging leads
- Follow-up, onboarding, and client nurturing automations
- Email and SMS triggers for important actions
- Personalised pipeline board for visibility
- Up to 10 hours of assistance from a VA and an automation specialist
- BONUS #1: Your team’s CRM Quickstart SOP
- Bonus #2: Lead Scoring Template + Configuration
- Bonus #3: Toolkit for the Monthly CRM Health Check
- BONUS #4: Configuring a call pipeline to facilitate tracking
In three to five days, set up
Completely risk-free, with an infinite number of revisions
- OPTIMISE MY CRM – \$247 USD
FAQs: Let’s Address Your Issues
How can AI assist me in automatically following up with leads?
We create automations that start when a lead completes a quiz, clicks on an email, or submits a form. To ensure that no warm lead falls between the cracks, AI tools personalise the message and your CRM promptly follows up via email or SMS.
Can you optimise my existing CRM setup without having to start from scratch?
Indeed. We examine and optimise your existing CRM configuration. This could entail enhancing your automation logic, connecting forms, creating lead scoring, or cleaning up tags. Unless you want a new beginning, there’s no need to rebuild.
Is it compatible with Stripe, booking links, and my quiz funnel?
Of course. Typeform, Calendly, Stripe, Zoom, and your current funnel are all integrated by us. Your CRM will respond immediately with the appropriate next step if a lead completes your quiz, schedules a call, or completes a payment.
How does email marketing software differ from a CRM?
Email tools only send broadcasts, but CRMs track the entire relationship, from lead to client and beyond. In order to make your communications more intelligent, tailored, and responsive to real-time behaviour, we integrate your email system with the CRM.
How are leads tagged and scored in my CRM?
We create unique rules to evaluate lead activity, such as clicks, reservations, and email opens. You can always tell who is hot, who is cold, and who is prepared to schedule a call right now because leads are automatically tagged and scored.
After setup, will I have to handle the CRM myself?
Not unless you’re inclined to. Following the Kickstart setup, we can train your VA and provide a CRM Quickstart SOP. Alternatively, you can use our Marketing Accelerator package to have us handle everything for you on a monthly basis.
For which coaches is this most appropriate?
This is designed for time-pressed business coaches who wish to increase client bookings, enhance follow-ups, and prevent lead loss without having to handle all the technical details themselves. Regardless of your role as a sales, marketing, or mindset coach, this CRM configuration increases the productivity and scalability of your company.
What does the $247 Kickstart EngineTM CRM setup include?
A comprehensive CRM review, intelligent automations, lead scoring, follow-up triggers, calendar, payment, and form integration, as well as a visual pipeline, are all included. In addition, there are four strategic bonuses, ten hours of professional setup, and unlimited revisions to ensure perfection.
What is the setup time for my AI-powered CRM?
Delivery of the Kickstart EngineTM takes three to five days. After a quick, easy, and done-for-you 30-minute Discovery Call, we map your CRM, create the automations, go over everything with you, and then go live.
Which CRM systems do you use?
Although we also work with HubSpot, ActiveCampaign, ConvertKit, and other marketing CRMs, we suggest GoHighLevel because of its comprehensive features. Without forcing you to switch platforms, we select the best tool based on your company’s needs.
Is this still for me even though I've never used a CRM before?
Yes, and it’s really the best. Instead of a cumbersome tool with a steep learning curve, we will set up a system that works with your workflow. To ensure you’re never stuck, we also offer training or transfer it to your VA with explicit SOPs.
What happens to my system's existing leads?
We’ll go over your existing leads, re-tag or segment them according to their behaviour, and clean the list if necessary. With the use of re-engagement workflows, we can assist you in reviving any dormant cold leads.
How can lead scoring increase my clientele?
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Lead scoring allows you to concentrate your efforts where they are most needed by ranking your contacts according to their level of engagement. You’ll be able to tell who has gone cold, who needs a follow-up, and who is prepared to book. No more speculating.
Lead scoring allows you to concentrate your efforts where they are most needed by ranking your contacts according to their level of engagement. You’ll be able to tell who has gone cold, who needs a follow-up, and who is prepared to book. No more speculating.
Can you incorporate any post-sale automations into my CRM?
From tagging the client after payment to sending contracts, setting up calls, making folders, and delivering welcome packets, we can automate every step of your onboarding process. Additionally, we create nurture sequences for referrals, testimonials, and upsells.
Can I visually monitor my sales pipeline with this system?
It’s true that we create a visual pipeline that shows you where each lead is at all times, such as “New Lead → Booked → Closed.” Depending on your preference, this can be used within ClickUp, Trello, or GoHighLevel.
What occurs once the CRM configuration is finished?
We can continue to assist you with a monthly retainer, or you can handle it yourself using the SOPs we’ve provided. In either case, you’ll have a strong system in place and know exactly what to do next.
Will this help my business cut down on administrative time?
enormously. You can save hours every week without adding more employees by automating lead follow-up, appointment reminders, client onboarding, and payment workflows.
Can I ask for modifications once the CRM setup is complete?
Yes, during the Kickstart phase, we provide an unlimited number of revisions. Following that, you have the option of scheduling hourly support or upgrading to monthly management for continuous adjustments and enhancements.
Is this service exclusive to Australian-based coaches?
No, we work with coaches all over the world, including in the US, Europe, NZ, and the UK. We customise each CRM system to your tools, time zone, and workflow, and everything is managed virtually.
What Your CRM Can Automate
- New leads from ads, DMs, opt-ins, or quizzes
- Engagement-based lead scoring
- After opting in, initiate email sequences.
- Assign sales calls to hot leads.
- Transform leads via a visual pipeline (New → Booked → Closed, for example).
- Onboarding of clients with forms, contracts, and welcome packets
- Re-engaging clients at significant milestones
- Follow-ups on referrals and testimonials
How It Operates
- Step 1: Get your Kickstart Engine ready.
- STEP 2: Discovery Call, 30 minutes
- STEP 3: We map your automations and CRM
- STEP 4: You examine, we improve
- STEP 5: Launch and begin monitoring every chance
INSERT MY CRM SYSTEM – \$247 USD